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customers off the fence and into your inbox as a lead (or buying your products). The first thing I notice was that it packed with great care. For each question the customer reads here, theyre going to repeat yes in their heads. How can you use your FAQ section to create a compelling, memorable image in your customers mind? They throw some questions together that they think their audience will ask and call it a day. In general, as you go about writing or rewriting your FAQs, remember what they mean for your target customer: Reassurance (What if X happens?) How something works, like a specific feature Billing (how much, canceling, refunds, etc.) Do you already have an FAQ page?
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Theyre just one more opportunity to make an impression. People will understand you better and youll avoid alienating potential customers. This way, if a customer wants to read more in-depth information, its available to them. Dont be afraid to include questions with obvious answers. Use"s around your questions to help them sound like theyre coming coupon hetrego from actual customers. You can also set clear expectations regarding product/service value and the flexibility of your purchase terms.